Vice President, Customer Marketing and E-Commerce

Katie Ho, Vice President of Customer Marketing and E-Commerce, is responsible for setting the strategy and managing the team responsible for driving revenue growth through attracting and engaging new and existing customers. Katie leads Shutterfly’s market insights and analysis group, working closely with the Company’s creative services, business analysis and product marketing teams to continue to enhance Shutterfly’s relationship with its customers.

Katie has more than 16 years of experience in brand and consumer marketing strategy. Before joining Shutterfly, she served as vice president of consumer marketing for TiVo Inc., where her role encompassed subscriber acquisition, advertising and CRM responsibilities. During her 8-year tenure, Katie grew TiVo’s subscriber base from hundreds to over 4 million and built TiVo brand awareness to 80 percent. Previously, she was director of marketing for Real Sports Magazine, where she doubled the magazine’s circulation within six months. Katie also served as director of marketing and sales for the San Jose Lasers, one of 12 teams in the American Basketball League. Her deep experience working with consumer brands includes five years within the domestic home video division of The Walt Disney Company, where she served in a range of strategic planning and brand management roles.

Katie holds an M.A. in Educational Policy Analysis, a B.S. in Industrial Engineering and an A.B. in History from Stanford University.